Search Engine Optimization
SEO or Search Engine Optimization is any strategy or technique used to improve your ranking in search engine. If you have a better ranking in search engines (Google, Bing, Yahoo, etc) you will be more visible for people to find you and click on your website.
So, basically SEO helps you appear in the top pages for Google results which allows you to reach more potential customers.
It focus in growing visibility in organic (no-paid) search engine results, the visibility depends in the ranking you have in the search results, and that ranking is based on what that search engine considers most relevant for users.
Why does my website need SEO?
We are in an “internet age” in where people are doing all the search to find all the information they need throughout the Internet. Search engines are the primary method of navigation for most Internet users. If your website in not in the top pages on Google, the reality is that users will not be clicking through pages and pages on the search results to find your site. So the position where your site ranks, is essential to getting more traffic (visits) to your website.
According to a Chitika study, an ad network, a website with the first position in the search results gets 33% of the traffic, compared to 18% for the second position and then drop significantly for results that appear lower on the page.
It’s important to understand that if your website is not on the front pages of Google, it does not necessarily mean you have a bad SEO. SEO is a process that requires several aspects that can help your website. There are many other things that are also important, for example: when users are searching for some keyword related to your business or page, your website should be easy to find among the results of their search.
It is also essential to understand that the amount of *impressions that your link page receives, does not have that much value by itself. While the relationship between impressions and the number of people who clicked on your page link (*CTR) is a much more valuable number to take into account to really understand if you website is having good results. Since it shows the proportion of people who had interest in entering your website taking into consideration the number of people your page link was shown at.
How working with us can help your SEO
All of our websites comes with SEO capability, meaning that since we start writing the coding we are considering different tactics & best practices that helps your website to achieve a better SEO from the very beginning and that way become more visible in the search engine results.