You could write the most eloquent and informative piece of real estate literature known to man, but if there is no call to action, then you’re really just writing an essay. The whole point of real estate marketing is to get the reader to do something; to take action. Far too often, we create great […]
If you are going to lead the real estate industry, personal branding should be your top priority. Really, if you want to be relevant in the real estate industry, personal branding should be your top priority. In a culture where smartphones, social media, and tweets dominate how consumers view the world, your brand has to […]
When people in your community are looking to buy or sell a house, you want to be the name that pops into their heads. You want to be the first person they think about when embarking on this significant milestone in their life. But how do you do that? How do you set yourself apart […]
It’s no secret that in order to be successful in the real estate industry, you need an innovative, easy-to-use, and professionally designed website. But just having a website is not enough. Buyers and sellers will be looking for six key features when navigating your website for the first time. If your website is missing any […]