You could write the most eloquent and informative piece of real estate literature known to man, but if there is no call to action, then you’re really just writing an essay. The whole point of real estate marketing is to get the reader to do something; to take action. Far too often, we create great content but forget to take the bold step of asking the reader to make a move. Your end goal for any advertising or marketing strategy is to gather more information from the reader that will help you convert the lead into a sale. But how will readers know to give you this information unless you ask for it?
This is where the call to action phrases come in. Consider these call to action phrases that actually call people to action.
If you have a blog and have been updating it regularly, you probably have more than enough content to create an ebook. An ebook is a popular way to give potential customers valuable information that they’re looking for all in one document.
Your reader benefits because they get free access to a resource that is pertinent to buying or selling real estate. You benefit by being able to collect valuable data that you need to pursue the lead and potentially gain another client.
People will be happy to sign up for a newsletter full of market data, real estate tips, and useful information if they know you aren’t going to spam them. If you have a great newsletter that buyers and sellers may find interesting, invite them to sign up for it. Make it clear how often these newsletters go out so that the reader knows they won’t be getting five emails from you today.
There’s something about knowing their name is on an exclusive list that makes people feel special. Encourage readers to sign up to get their name on a VIP list. Explain that people on this list get real estate insider tips, neighborhood updates, or inside information about market trends. Send newsletters, event invitations, and useful home buying information to this list before you send it out to your master list. And make sure they know that they are the first to get this exclusive information. The power is in the wording.
You’d be surprised at how many interested customers fill out contact forms with their phone numbers and never received a callback. It can be frustrating for a consumer to try and schedule a conversation with a Realtor while juggling work, social responsibilities, and life. The schedule a conversation call to action allows interested consumers to schedule a conversation with you during a time that works for them. This not only shows that you are flexible and willing to adjust your schedule to fit theirs but allows you to connect with an interested buyer or seller when they are in the right mindset to discuss real estate.
Simply asking your readers to reply to an email probably won’t generate the result that you want. However, asking your readers to respond to an email because they’ll get something in return could produce better results. If you send out an email about homes for sale in a particular neighborhood, encourage readers to reply to the newsletter or email with what they love most about that specific neighborhood. Offer a small reward such as a gift certificate, or a link to a free audio download or ebook.
Sometimes, buyers and sellers can be overwhelmed with the real estate transaction process. They may not know where to start, who to contact, or what to do first. A call to action that encourages them to take the first step seems manageable and less daunting and increases the chances that they’ll do what you’re asking them to do.
As a Realtor, your call-to-action should always bring people back to your website. When they get there, they will make snap judgments about you and your services based on your website. Does your current website stand out from the competition? If not, it may be time to invest in a professionally-designed website that encourages users to click around, explore, and take action steps.
Take the first step (see what we did there?) to explore how RealtyBloc’s innovative SEO strategies, branding techniques, and professional website design impacts your customer experience and encourages them to take action.
If you're looking for more personalized advice or have specific questions that weren't covered in our blog, we're here to help!
If you are going to lead the real estate industry, personal branding should be your top priority. Really, if you want to be relevant in the real estate industry, personal branding should be your top priority. In a culture where smartphones, social media, and tweets dominate how consumers view the world, your brand has to […]
When you’re selling a home, your goal is to generate as much attention to the house as possible, create an environment of competitiveness amongst buyers, and receive the best possible offer for your client. This does not happen by itself. This happens when you combine both traditional and creative marketing strategies to showcase the home’s […]
A successful real estate agent will use both traditional and non-traditional marketing techniques to generate leads and make a name for themselves in the industry. A successful marketing strategy will involve signage, networking events, business cards, open houses, and a strategic email marketing campaign. There is so much a real estate agent can do with […]
When people in your community are looking to buy or sell a house, you want to be the name that pops into their heads. You want to be the first person they think about when embarking on this significant milestone in their life. But how do you do that? How do you set yourself apart […]
There are over 100,000 real estate professionals in Canada, all of whom have gone through the training, taken the courses, passed the exams, and are qualified to buy and sell property all over the country. Your success as a Realtor depends on what you do to stand out from the crowd. What qualities, attributes, strengths, […]
We live in an age where almost everyone carries a high tech computer in their back pocket. This means we’re used to instant access to any and all information that we need at any moment. When we have a problem, we turn to technology to give us the answers we need. Technology keeps us connected […]
Believe it or not, top agents don’t have a secret formula for a marketing strategy that launches them to the top of their field. They simply understand the seven core things they need to market themselves, and they focus intentionally on these things. They know that effective marketing is not really about them at all; […]
It takes less than a second for users to make snap judgement about your company and your services based on your website, which is why your company website must make an excellent first impression. If your basic real estate website is no longer an accurate reflection of who you are or what you offer, or […]
When you first get started in real estate, you get excited about your first client, your first sale, and your first paycheck. Once you experience the thrill that comes with helping someone find their dream home, you can’t wait to do it again. If you’re ready to expand your network, build your portfolio and your […]
It is 2020, which means if you want to lead the industry, you need technology on your side. Buyers and sellers are using technology to streamline the home buying and selling process, and you should be too. Apps designed to streamline communication, keep you organized, enhance your marketing efforts, and manage your social media can […]
It is not an industry secret that social media is a vital part of any marketing strategy. Facebook and Instagram have over 1 billion active users each, which means if you are looking to reach people, social media platforms are the place to do it. But there is a science behind an active social media […]
When you first get started in real estate, you get excited about your first client, your first sale, and your first paycheck. Once you experience the thrill that comes with helping someone find their dream home, you can’t wait to do it again. If you’re ready to expand your network, build your portfolio and your […]
It’s no secret that in order to be successful in the real estate industry, you need an innovative, easy-to-use, and professionally designed website. But just having a website is not enough. Buyers and sellers will be looking for six key features when navigating your website for the first time. If your website is missing any […]