The 6 Questions Your Real Estate Website Must Answer

It takes less than a second for users to make snap judgement about your company and your services based on your website, which is why your company website must make an excellent first impression. If your basic real estate website is no longer an accurate reflection of who you are or what you offer, or if your basic website is not attracting the high-end clientele you’re hoping for, it’s time for a website upgrade.

Here are six questions to ask during the design stages of your innovative new real estate website:

Who am I?

Your website needs to tell potential customers who you are right away. It should be a reflection of your personal style and personality and be a visual representation of what you have to offer. A professionally designed website says you care about your audience, you’re passionate about what you do, and you pay attention to the little details. A well-designed website says, “I invest in my business” and “I want to give my customers the best.” When customers believe this about you just by visiting your website, you’re doing something right.

How will I balance usability and aesthetics?

If web design is not your strength, you may not even know where to begin when it comes to creating a website that is both easy to use and aesthetically pleasing. This is why you hire a professional. You want to work with a design expert that has experience designing real estate websites. They will help you create a platform that is as beautiful as it is functional. People who come to your site will be impressed by innovative design, but only if it does not hinder the way they navigate the website. An impressive looking website that is not user-friendly will not attract new clients or keep their interest for very long.

What tools will I include?

Your goal is to create a real estate website that gives users enough tools to help them get the information they need, but not so much that they don’t need your expertise. Your real estate website should include:

  • Professional quality property photos
  • An easy to use “search” feature
  • An easy way to contact you
  • Listing locations based on maps
  • Rich media and diverse content

Another essential feature that successful Realtors use on their website is IDX Reciprocity. This technology helps to ensure that the listings on your website are always current and accurate, giving those who visit your website up-to-date information that they’re looking for.

Who do I want to help?

Just like with any business in any industry, you must first know your target audience. When you know the type of clientele you’re looking to attract, it makes designing a website that appeals to them a lot easier. Customers who visit your site should know within minutes of navigating the website whether or not you can help them. A professionally designed website will showcase your niche, your experience, and your area of expertise. It will highlight your services in a way that appeals specifically to your target audience.

What can I do?

Visitors to your website usually have a pretty good idea of what they need. They’re on your website because they need a professional to help them navigate the real estate market. They may be a first time home buyer looking for someone who can help walk them through the home buying process with patience. They may be a serious investor looking for low-cost properties to fix and flip. Your website should make it abundantly clear what type of real estate services you offer. Your professionally designed website should make it easy for visitors to know your vision, that you are focused, and you’re better than your competition,

How will people find the website?

One of the most important parts about designing an impressive website is making sure that people see it. You need to have a plan in place to promote your new website and make it easily accessible to your current and potential clients. A mix of both traditional and modern marketing techniques will broaden your reach and get your website out to as many people as possible. A professional website design team will not only have a plan for how to create a beautiful and functional website for your real estate career, but will also have a plan to help you reach your target audience.

RealtyBloc Solutions specializes in creating innovative, interactive, and high-tech websites, specifically for Realtors. Our design team combines SEO, cutting edge technology, and web design to create a brand that is uniquely you. If you’re ready to attract high-end buyers and sellers and showcase your talents and services in a way that makes a great first impression, check out our three different package options, or call us today!

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