It takes less than a second for users to make snap judgement about your company and your services based on your website, which is why your company website must make an excellent first impression. If your basic real estate website is no longer an accurate reflection of who you are or what you offer, or if your basic website is not attracting the high-end clientele you’re hoping for, it’s time for a website upgrade.
Your website needs to tell potential customers who you are right away. It should be a reflection of your personal style and personality and be a visual representation of what you have to offer. A professionally designed website says you care about your audience, you’re passionate about what you do, and you pay attention to the little details. A well-designed website says, “I invest in my business” and “I want to give my customers the best.” When customers believe this about you just by visiting your website, you’re doing something right.
If web design is not your strength, you may not even know where to begin when it comes to creating a website that is both easy to use and aesthetically pleasing. This is why you hire a professional. You want to work with a design expert that has experience designing real estate websites. They will help you create a platform that is as beautiful as it is functional. People who come to your site will be impressed by innovative design, but only if it does not hinder the way they navigate the website. An impressive looking website that is not user-friendly will not attract new clients or keep their interest for very long.
Your goal is to create a real estate website that gives users enough tools to help them get the information they need, but not so much that they don’t need your expertise. Your real estate website should include:
Another essential feature that successful Realtors use on their website is IDX Reciprocity. This technology helps to ensure that the listings on your website are always current and accurate, giving those who visit your website up-to-date information that they’re looking for.
Just like with any business in any industry, you must first know your target audience. When you know the type of clientele you’re looking to attract, it makes designing a website that appeals to them a lot easier. Customers who visit your site should know within minutes of navigating the website whether or not you can help them. A professionally designed website will showcase your niche, your experience, and your area of expertise. It will highlight your services in a way that appeals specifically to your target audience.
Visitors to your website usually have a pretty good idea of what they need. They’re on your website because they need a professional to help them navigate the real estate market. They may be a first time home buyer looking for someone who can help walk them through the home buying process with patience. They may be a serious investor looking for low-cost properties to fix and flip. Your website should make it abundantly clear what type of real estate services you offer. Your professionally designed website should make it easy for visitors to know your vision, that you are focused, and you’re better than your competition,
One of the most important parts about designing an impressive website is making sure that people see it. You need to have a plan in place to promote your new website and make it easily accessible to your current and potential clients. A mix of both traditional and modern marketing techniques will broaden your reach and get your website out to as many people as possible. A professional website design team will not only have a plan for how to create a beautiful and functional website for your real estate career, but will also have a plan to help you reach your target audience.
RealtyBloc Solutions specializes in creating innovative, interactive, and high-tech websites, specifically for Realtors. Our design team combines SEO, cutting edge technology, and web design to create a brand that is uniquely you. If you’re ready to attract high-end buyers and sellers and showcase your talents and services in a way that makes a great first impression, check out our three different package options, or call us today!
If you're looking for more personalized advice or have specific questions that weren't covered in our blog, we're here to help!
You could write the most eloquent and informative piece of real estate literature known to man, but if there is no call to action, then you’re really just writing an essay. The whole point of real estate marketing is to get the reader to do something; to take action. Far too often, we create great […]
If you are going to lead the real estate industry, personal branding should be your top priority. Really, if you want to be relevant in the real estate industry, personal branding should be your top priority. In a culture where smartphones, social media, and tweets dominate how consumers view the world, your brand has to […]
When you’re selling a home, your goal is to generate as much attention to the house as possible, create an environment of competitiveness amongst buyers, and receive the best possible offer for your client. This does not happen by itself. This happens when you combine both traditional and creative marketing strategies to showcase the home’s […]
A successful real estate agent will use both traditional and non-traditional marketing techniques to generate leads and make a name for themselves in the industry. A successful marketing strategy will involve signage, networking events, business cards, open houses, and a strategic email marketing campaign. There is so much a real estate agent can do with […]
When people in your community are looking to buy or sell a house, you want to be the name that pops into their heads. You want to be the first person they think about when embarking on this significant milestone in their life. But how do you do that? How do you set yourself apart […]
There are over 100,000 real estate professionals in Canada, all of whom have gone through the training, taken the courses, passed the exams, and are qualified to buy and sell property all over the country. Your success as a Realtor depends on what you do to stand out from the crowd. What qualities, attributes, strengths, […]
We live in an age where almost everyone carries a high tech computer in their back pocket. This means we’re used to instant access to any and all information that we need at any moment. When we have a problem, we turn to technology to give us the answers we need. Technology keeps us connected […]
Believe it or not, top agents don’t have a secret formula for a marketing strategy that launches them to the top of their field. They simply understand the seven core things they need to market themselves, and they focus intentionally on these things. They know that effective marketing is not really about them at all; […]
When you first get started in real estate, you get excited about your first client, your first sale, and your first paycheck. Once you experience the thrill that comes with helping someone find their dream home, you can’t wait to do it again. If you’re ready to expand your network, build your portfolio and your […]
It is 2020, which means if you want to lead the industry, you need technology on your side. Buyers and sellers are using technology to streamline the home buying and selling process, and you should be too. Apps designed to streamline communication, keep you organized, enhance your marketing efforts, and manage your social media can […]
It is not an industry secret that social media is a vital part of any marketing strategy. Facebook and Instagram have over 1 billion active users each, which means if you are looking to reach people, social media platforms are the place to do it. But there is a science behind an active social media […]
When you first get started in real estate, you get excited about your first client, your first sale, and your first paycheck. Once you experience the thrill that comes with helping someone find their dream home, you can’t wait to do it again. If you’re ready to expand your network, build your portfolio and your […]