You could write the most eloquent and informative piece of real estate literature known to man, but if there is no call to action, then you’re really just writing an essay. The whole point of real estate marketing is to get the reader to do something; to take action. Far too often, we create great […]
If you are going to lead the real estate industry, personal branding should be your top priority. Really, if you want to be relevant in the real estate industry, personal branding should be your top priority. In a culture where smartphones, social media, and tweets dominate how consumers view the world, your brand has to […]
When you’re selling a home, your goal is to generate as much attention to the house as possible, create an environment of competitiveness amongst buyers, and receive the best possible offer for your client. This does not happen by itself. This happens when you combine both traditional and creative marketing strategies to showcase the home’s […]
A successful real estate agent will use both traditional and non-traditional marketing techniques to generate leads and make a name for themselves in the industry. A successful marketing strategy will involve signage, networking events, business cards, open houses, and a strategic email marketing campaign. There is so much a real estate agent can do with […]
When people in your community are looking to buy or sell a house, you want to be the name that pops into their heads. You want to be the first person they think about when embarking on this significant milestone in their life. But how do you do that? How do you set yourself apart […]
There are over 100,000 real estate professionals in Canada, all of whom have gone through the training, taken the courses, passed the exams, and are qualified to buy and sell property all over the country. Your success as a Realtor depends on what you do to stand out from the crowd. What qualities, attributes, strengths, […]
We live in an age where almost everyone carries a high tech computer in their back pocket. This means we’re used to instant access to any and all information that we need at any moment. When we have a problem, we turn to technology to give us the answers we need. Technology keeps us connected […]
Believe it or not, top agents don’t have a secret formula for a marketing strategy that launches them to the top of their field. They simply understand the seven core things they need to market themselves, and they focus intentionally on these things. They know that effective marketing is not really about them at all; […]
It takes less than a second for users to make snap judgement about your company and your services based on your website, which is why your company website must make an excellent first impression. If your basic real estate website is no longer an accurate reflection of who you are or what you offer, or […]
When you first get started in real estate, you get excited about your first client, your first sale, and your first paycheck. Once you experience the thrill that comes with helping someone find their dream home, you can’t wait to do it again. If you’re ready to expand your network, build your portfolio and your […]
It is 2020, which means if you want to lead the industry, you need technology on your side. Buyers and sellers are using technology to streamline the home buying and selling process, and you should be too. Apps designed to streamline communication, keep you organized, enhance your marketing efforts, and manage your social media can […]
It is not an industry secret that social media is a vital part of any marketing strategy. Facebook and Instagram have over 1 billion active users each, which means if you are looking to reach people, social media platforms are the place to do it. But there is a science behind an active social media […]
When you first get started in real estate, you get excited about your first client, your first sale, and your first paycheck. Once you experience the thrill that comes with helping someone find their dream home, you can’t wait to do it again. If you’re ready to expand your network, build your portfolio and your […]
It’s no secret that in order to be successful in the real estate industry, you need an innovative, easy-to-use, and professionally designed website. But just having a website is not enough. Buyers and sellers will be looking for six key features when navigating your website for the first time. If your website is missing any […]